DRA Homes - Why Choose Us?

At DRA, we believe that a brand is created by its customers, which is why our business is built entirely from a customer perspective. Our employees are specifically trained to think from a customer’s point of view. We have weaved our value chain around the customer. Our latest customer initiatives such as Upper Storey – a customer loyalty program, Smile Quest – ongoing events that aim at establishing a customer connect and Online Customer Portal – one-stop destination for addressing post sale queries, are all testimony to our customer centric approach.

At DRA, we understand that home buying is probably one among the most important decisions (if not the most important decision) that one has to make and it’s a lot of hard work, sweat & blood that goes into paying up for the dream home. Our value systems give top priority to customer’s time and money. Proof of pudding is in eating - our track record of delivering projects on time is a reflection of honoring commitment to our customers.

As a testimony to our commitment to our home buyers, we have kept 'Construction Timeline Meter' at our ongoing project sites in Chennai that shows live countdown of the project completion date.

At DRA, we believe that ‘Knowledge is Power’. A home buyer is bound to have multiple concerns while investing in a home. At DRA, we have not spared any effort in addressing all your concerns by sharing the knowledge accumulated over decades of real estate development expertise. We have put up numerous informational videos on our website that aim at dispelling any customer queries or concerns while investing in a home. These videos cover all the important aspects such as location selection, right time to invest, legal documents to check, reports & documentation, quality compliance etc. Rest assured that your friend ‘Sqft Subbu’ is here to provide plenty of tips that help you choose the right home.

Customer service is the focus of our business, which is why we have set the bar high by operating as a service industry. Our internal processes have been exclusively designed to deliver state of art service to customers at multiple touch points throughout the home buying process. We are with you all throughout the journey, right from customer enquiry to after-possession. Customer Delight Meter – a unique tool based on customer analytics, helps in continuous gauging of customer satisfaction. We do not settle for anything less than excellence and are constantly striving towards it.

Sound financial health speaks volumes about the success of a real estate business. Thanks to our astute management, we have got our fundamentals right and healthy financials is only a natural by –product.We have strategically spread our wings to minimize our risks by creating the right portfolio mix– our own projects, Joint Ventures & Co-development projects with industry leaders.

In today’s competitive market, businesses need to work on stringent financial principles for survival and sustainability. At DRA, we follow highest levels of financial discipline – we don’t divert funds meant for one project to another. We believe in quality rather than quantity, which is why we take up few projects at a time and work towards successful on-time completion. When you invest in any DRA project, you can be rest assured of a secure investment.

DRA is a professionally managed company and in letter and spirit, we maintain professionalism and transparency in all our business dealings and transaction to eliminate any possibility of vested interest. As a team, we have diverse skills sets and each of us operate with straightforward corporate values in mind. This provides reassurance to our customers that we have their interest foremost in the conduct of the business.