The newly launched brand film spotlights Rashmika as a new-age modern, independent women making a bold investment move
Chennai, 17th March, 2025 – DRA, Pride of Chennai’s real estate, today unveiled its new brand film on the occasion of International Women’s Day to celebrate and pay tribute to modern, independent women for making bold investment decisions. Featuring the actress and their brand ambassador Rashmika Mandanna, the new film delivers a powerful message on women’s empowerment through homeownership, inspiring women to take charge of their dreams. Set to go live on 8th March 2025, the integrated brand campaign will have the brand played across digital media platforms.
The brand film features Rashmika Mandanna in a pivotal role, confidently purchasing her own home—breaking stereotypes and redefining independence. In a society where home buying has traditionally been seen as a male-driven decision, this campaign challenges conventions and encourages women to take charge of their future through real estate investment.
Commenting on the occasion, Mr. Manoj Vasudevan, Chief Sales and Marketing Officer of DRA, said“Women have long been active investors and key decision-makers in the real estate sector, and this trend has only strengthened in recent years. At DRA, we have taken significant strides to support and empower women in homeownership, ensuring their preferences and aspirations are integral to our project planning. This brand film reflects that commitment, capturing the evolving role of women as confident homebuyers and investors. With women now comprising 32% of our customer base, we see a growing trust in real estate as a secure, long-term investment. This Women’s Day, we celebrate their financial independence and ambition in shaping their own futures.”
Speaking about the brand film, Rashmika Mandannashared, “As a woman, making independent choices, especially in homeownership, is a powerful step toward financial and personal empowerment. Owning a home isn’t just about security—it’s about shaping your future on your terms. I’m proud to be associated with DRA, a brand that actively supports and encourages women in this journey. More women today are taking charge of their investment decisions, and this campaign, fittingly launched on Women’s Day, reflects their growing confidence.”
The brand film is masterfully directed by Gautam Vasudev Menon, whose unique narrative style evokes powerful emotions. In tandem, Blue Noodles, a leading creative agency, designed the conceptual framework of the TV Commercial.
Here is the drive link to theTVC- https://drive.google.com/drive/folders/1TmtyMRO0WgHKpm1Gin1F-Nr6BvGVfQQY
Here is the YouTube link of the TVC - https://youtu.be/kx9Hkb8r7Qo
About DRA - DRA, with an impressive legacy of 40 years, has become a trusted name in the real estate industry, delivering world-class projects across Chennai. With more than 12,000 satisfied customers DRA is synonymous with trust, transparency, and timely delivery. Under the visionary leadership of Mr. Ranjeeth Rathod, Managing Director, DRA goes beyond just building apartments by offering its customers a ‘Home of Pride’ — thoughtfully designed living spaces that cater to evolving lifestyles and embody a sense of accomplishment and belonging. Innovations like the ‘Timeline Meter’ for project updates and the ‘Customer Delight Meter’ reflect their unwavering focus on customer satisfaction, while their online customer portal ensures hassle-free access to project details and documentation. Signature developments such as DRA Pristine Pavilion, Tuxedo,Ascot, Skylantis, Elite, Infinique and many others exemplify their commitment to blending modernity with value-driven investments. Recognized with awards like FICCI’s REISA and Times Business Awards, DRA holds the distinction of being Chennai’s first developer with 7-star grading. Their social responsibility initiatives include pond restoration and nurturing young sporting talent, which highlights their dedication to the community. Upholding their motto & quote; Timeless Home, Timely Delivery, DRA continues to inspire pride and trust in every home they create, turning dreams into lasting legacies.
