Chennai, 16th December 2024: DRA, Pride of Chennai’s Real Estate, unveiled its new Brand Theme Film - Where Pride Resides starring its Brand Ambassador Actress Ms. Rashmika Mandanna. Rolled out as part of the Brand’s new, refreshed brand philosophy - ‘Home of Pride’, the new brand theme film narrates an evocative story of the joyous milestones in every family, celebrated within homes, highlighting the emotional essence that defines DRA's ethos. Released digitally, the film will air on leading Tamil General Entertainment Channels (GECs) and news channels. It will also make its way to OTT platforms and multiplexes, ensuring a wide audience reach.
Commenting on the occasion, Mr. Manoj Vasudevan, Chief - Sales & Marketing, DRA said "We are thrilled to unveil our new Brand Theme Film, Where Pride Resides, as part of our refreshed brand philosophy, ‘Home of Pride’. This film beautifully captures the emotional essence of every milestone celebrated within a home, reflecting the values that DRA stands for. We are honored to have our brand ambassador, Ms. Rashmika Mandanna, bring this heartfelt story to life. With its digital release and distribution across leading TV channels, OTT platforms, and multiplexes, we look forward to reaching a wide audience and continuing our commitment to delivering homes that truly embody pride and joy."
Where Pride Resides tells the story of what makes a house a home. It’s a celebration of the dreams, emotions, and aspirations that come alive within four walls. With Rashmika Mandanna as the face of this campaign, the film portrays the pride of homeownership with authenticity and warmth, making it relatable to every homeowner.
Adding to this, Mr. PC Muralidharan, Co-Founder, Blue Noodles, said “The insight behind this film is simple yet profound: every home has a pride story. Working with Gautham Vasudev Menon to translate this into an emotionally resonant narrative was a rewarding experience. DRA’s commitment to excellence and Rashmika’s stellar performance brought this vision to life.”
About DRA: DRA, with an impressive legacy of 40 years, has become a trusted name in the real estate industry, delivering world-class projects across Chennai. With more than 12,000 satisfied customers DRA is synonymous with trust, transparency, and timely delivery. Under the visionary leadership of Mr. Ranjeeth Rathod, Managing Director, DRA goes beyond just building apartments by offering its customers a ‘Home of Pride’ — thoughtfully designed living spaces that cater to evolving lifestyles and embody a sense of accomplishment and belonging. Innovations like the ‘Timeline Meter’ for project updates and the ‘Customer Delight Meter’ reflect their unwavering focus on customer satisfaction, while their online customer portal ensures hassle-free access to project details and documentation. Signature developments such as DRA Pristine Pavilion, Tuxedo, Ascot, Skylantis, Elite, Infinique and many others exemplify their commitment to blending modernity with value-driven investments. Recognized with awards like FICCI's REISA and Times Business Awards, DRA holds the distinction of being Chennai's first developer with CRISIL's 7-star grading. Their social responsibility initiatives include pond restoration and nurturing young sporting talent, which highlight their dedication to the community. Upholding their motto "Timeless Home, Timely Delivery, DRA continues to inspire pride and trust in every home they create, turning dreams into lasting legacies.
