India’s First Real Estate Developer to Unveil its Brand Ambassador on the iconic New York Times Square
Chennai, 5th December 2024: Marking yet another significant milestone in its 40 years journey in the industry, DRA, the pride of Chennai’s real estate, today became the first Indian Real Estate developer to unveil its Brand Ambassador in New York Times Square. Lighting up the city with a proud streak of yellow, DRA featured a video welcoming Rashmika Mandanna as its Brand Ambassador. Reaching out to the Indian diaspora living abroad, this initiative was rolled out as part of DRA’s refreshed brand philosophy ‘Home of Pride’, that aims to fuel the next phase of transformative growth for the company.
Commenting on the occasion, Mr. Ranjeeth Rathod, Managing Director - DRA, said “We are delighted to launch the 'Home of Pride' campaign on such a monumental stage, with our brand message being displayed globally in New York Times Square. This campaign represents not just the values of quality, and innovation that DRA stands for, but also our commitment to creating a sense of belonging and pride for every individual. With this visibility, we aim to connect with not just our local audience but also the Indian diaspora around the world. Rashmika Mandanna as the face of this campaign elevates our message, and we are proud to showcase this moment on such a global platform."
Adding to this, Actress Ms. Rashmika Mandanna said “I am excited to be joining the DRA family as their Brand Ambassador. This milestone, with my debut on Times Square, is an unforgettable moment for me. DRA's 'Home of Pride' philosophy truly aligns with my own values of warmth, community, and pride. I am happy to be part of this incredible journey and to represent DRA on such a prestigious global stage, connecting with the Indian diaspora and beyond."
By roping RahsmikaMandanna as its Brand Ambassador, DRA aims to further increase its market share and strengthen its pride-connect with customers, employees and the partners. This collaboration also underscores DRA’s commitment to offer quality, spacious homes at the right price point while instilling a sense of pride in every home buyer.
About DRA: DRA, with an impressive legacy of 40 years, has become a trusted name in the real estate industry, delivering world-class projects across Chennai. With more than 12,000 satisfied customers DRA is synonymous with trust, transparency, and timely delivery. Under the visionary leadership of Mr. Ranjeeth Rathod, Managing Director, DRA goes beyond just building apartments by offering its customers a ‘Home of Pride’ — thoughtfully designed living spaces that cater to evolving lifestyles and embody a sense of accomplishment and belonging. Innovations like the ‘Timeline Meter’ for project updates and the ‘Customer Delight Meter’ reflect their unwavering focus on customer satisfaction, while their online customer portal ensures hassle-free access to project details and documentation. Signature developments such as DRA Pristine Pavilion, Tuxedo, Ascot, Skylantis, Elite, Infinique and many others exemplify their commitment to blending modernity with value-driven investments. Recognized with awards like FICCI's REISA and Times Business Awards, DRA holds the distinction of being Chennai's first developer with CRISIL's 7-star grading. Their social responsibility initiatives include pond restoration and nurturing young sporting talent, which highlight their dedication to the community. Upholding their motto "Timeless Home, Timely Delivery, DRA continues to inspire pride and trust in every home they create, turning dreams into lasting legacies.
